DAY 1 for Startups
DAY 2 for UXers
Learn from UX Mentors & entrepreneurs what they know from working with startups
Door knob: Sorry. You are much too big. Simply impassable.
Alice: You mean: Impossible.
Door knob: No. Impassable. Nothing is impossible.
In today’s rush, there is a continued pressure to reach quick outcomes and to deal with the solution-domain thus neglecting very quickly the opportunity-domain.
1. The Opportunity-Domain is wonderful. Being there will pour light on users, needs and opportunities
2. Staying in the Solution-Domain is very tempting but blocks your senses to opportunities
3. The role of the UX Designer is to represent wonderland and avoid falling in love with the solution
Many startups know they need a UX pro to join their team, as a full time hire, or as a freelancer. But, finding the right person and making it work is a huge pain and often results in a sub-optimal experience for all the parties involved. Especially, given the current terms and titles confusion in the market.
In this Talk Dana will shed a light on thistopic,, with a few examples from her experience of working with startups.
Bothparentst who want to raise successful kids andentrepreneursr who wish to grow their startups, should focus on strengths rather than fix weaknesses.
In this talk, Adi Mazor Kario, a senior UX Expert, will tell the story of discoveringstartups advantages and transforming them into a better product with a powerful user experience.
Adi will tell us about the UX and product process her company went through while designing Trench fashion mobile app.
Nowadays, no onebuysy what they need. They buy what they want. And “want” is all about emotions. Welcome to the world where MVP is just a set offeatures,, welcome to the world of emotions.
In this talk, I will present you with some mistakes, solutions and guidelines regarding the way you CAN control your users emotions while using your apps. And, no, good user experience is NOT (just) an easy to use application. It is all about leading your users to feel the way you want them to feel.
In times of unimaginable abundance of consumers products the battle for attention becomes a complex task. New ideas are popping up constantly and require the developers to pay attention to every little detail anddistilll their story to the accurate target audience. Delivering authentic and aesthetic packaging is one way to convey the story and evoke emotions , empathy and a desire to us a product.e
In m talk I will present examples of successful packages of services in the digital space and touch important points related to successfuldesign.n
Learn from UX Mentors & entrepreneurs best practices for working with startups
Where does product management end and UX start?
The product manager holds the business objective goal. The UX expert holds the user needs goal. In many cases the 2 goals create product conflict but the only way to create a great successful product is by reaching both goals. I would like to suggest an integration of the 2 rolls with the Product UX Expert.
Every design processbeginsn with requirements gathering - What is it all about? Who needs what, when and how? What is the context? Whatdefinese success? Based on those requirements we need to conclude the product features, and the development priorities. A common way to define requirements is utilizing “Use cases”, which describe the solution for a specific need. But those use cases are all about the solution, often missing the user centered context.
In this talk we willdiscusss the difference between use case and user story, and how to utilize those tools in order to follow a user center design path to delivering a successful product.
Marni will show her insights as to how interviewing users can fundamentally impact design.
Any interface is built on the back bones of a clear navigational model. The structure of the navigation on your site, application or system will determine how quickly your users will find their way and achieve their goals. For a start-up this can mean success or failure.
In this talk, Nurit will discuss some of the main challenges and best practices when designing the navigational model of your site/application/system..
How do you prepare before you start planning your navigation?
When is the right time for designing it?
What are the pain points when working with a startup?
And what mistakes you should try to avoid…
Design starts with a chaos in a state of flux, nothing is really clear, different people have fragments of the knowledge and the definition of what is needed and desired. The team needs to have a clear definition of what is the right product and then a clear concept of what it looks and feels like. It is often our job as UX professionals, to create a picture shared by all the team.
This image starts as rough ideas and understanding, it evolves through illustrations, prototypes, and ends up as a working product. The marketplace is filled with tools that promise to make this quickly and effortlessly, and yet, we all struggle daily with having to design experiences under severe time and budgetconstraints,, so what else can be done? We will see that UX sketches are a powerful and efficient way of developing UX understanding and product vision.
DAY 1 for Entrepreneur
DAY 2 for UXer
DAY 1 for Entrepreneurs - Tuesday, 29/11/16
DAY 2 for UXers - Wednesday, 30/11/16
Shir is a unicorn.
He learned computer-science and psychology.
The technology era involved OO programing, R&D management, product management as well as reaching an exit in a startup he initiated.
15 years ago he came out of the closet and established Novia UX Design with his soul mate Yael.
Together they designed for leading firms such as Better Place, Syneron Medical, 8200 as well as promising startups.
Today Shir is a systematic thinker
and a problem solver.
Dana Cohen Baron is a Strategic Product and User Experience consultant with over 15 years of experience, working with startups and enterprises to create products that people love.
Dana is member of the prestigious Google Experts program, which incorporates international experts in the fields of development, product, marketing and design.
- She is a Google certified design sprint master
- Dana is a UX mentor at Google Lunchpad program
- She’s co-founder of the Israeli chapter of XX+UX, a community for women in UX with over 1,300 active members both online and offline
- And she speaks about UX, teaches and mentors startups
Through her experience, Dana has developed a keen eye for integrating tech, business goals and user needs. She has a wealth of experience in project management, consumer apps, and complex systems. She loves cracking problems and getting stuff done.
Dana is a proud geek who enjoys talking about tech, design, food and loves her job.
For more than 15 years Adi Mazor Kario helps startups and big comapanies to create happy users. Adi has a BA in design and MA in cognitive science.
Adi is the most professional UI/UX expert you need during user Interface dilemmas!
- Design simple and user friendly interfaces
- Create winning user interfaces that sell more
- Transform users into customers
Adi has vast experience in mobile, tablet, desktop and web user interface design for various industries: Telecommunication, Resources Management & monitoring, CRM, Social, medical, financial, ERP, BI, networks, security, defense and more.
She isa Senior UX architect, Google mentor and the owner of Wizard UI & UX.
Founder at TRENCH- mobile app
UX strategic design, lecturing around the world and innovation these are what I do.
I design creative user interface and am honored to be a member of the advisory board for the Google Launchpad accelerator for startups.
I have a Ph.D. in cognitive psychology and user interface design. Building innovative, top-of-the-line UX solutions and applications has been my passion for the last 20+ years. Before becoming an independent consultant, I cofounded two companies: UI Ltd. (which is the largest company in Israel for UX design) and Applied Cognitive Engineering, Ltd. (ACE) for cognitive training. In addition to working as strategic UX consultant, I coordinate the UX activity for Google’s Launchpad program, an acceleration program for startups. I have created UX expert communities for helping startups in Berlin, Paris, Barcelona, Bangalore, Rio de Janeiro, Jakarta, Mexico City and many more places. I have had the honor of meeting over 700 startups around the world and helping them turn their dreams into reality.
He is a creative professional with more then 25 years of experience in design and execution of digital product.
zachi was the founder of two leading and successful, design service companies in Israel and offered his product and design expertise to hundreds of projects for major companies in Israel and abroad.
Companies and award winning projects for companies such as Waze, HP, At&T, Orange, YES, alcatel lucent and many more and lead entrepreneurial initiatives from seed idea to big successes.
During this period he worked in all areas of user experience design - Information Architecture, Interaction Design,Visual design, Product Strategy, marketing, technology etc.
These days, he is an advisor and consultant in the fields of community network, finTech initiatives and Interactive video and TV companies.
He his a lecturer and the head of the interactive department at the HIT design faculty.
A certified UX expert at Google expert team. and a mentor for early stage startups.
VP Product UX at Zemingo Mobile Group. Israel’s largest mobile service house.
Hilla is a Product UX expert and Entrepreneur. Previously Hilla served as CEO of a successful UX company, delivering user centered design, creative thinking, puzzle solving and unique 'stand out in the crowd' product design to startups and corporates.
In 2013 Hilla founded and served as CEO of ConferPlace (Start up Acquired by Meda Group).
Hilla is a Google certified Design Sprint Master and a Product UX mentor at Israel's top start-up accelerators and incubators including Google Campus TLV.
Ran is a UX Lead with 20 years of hands-on experience balancing considerations of users’ needs, technical limitations and business objectives. Ran had planned and executed a wide variety of UX projects for all types of clients and markets, including large corporations and start-ups; B2B and B2C; finance, government, military, e-commerce, IT, telecom, and more.Rann is very passionate about evangelizing UX best practice and methodology. He had developed multitude of UX training programs, and frequently lecture on UX design process and method to diverse audiences.
Erez is a user experience architect and a founder at CodeValue.
Erez studied Physics & Math as well as Industrial Design and Systems design, and spends the last 20 years in UX research and design in North America and Israel. He enjoys solving complex system challenges and is passionate about skecthing and Information Visualization.